One of the most overlooked tools in real estate investment isn’t found on a spreadsheet or inside a market report.
It’s the instinct of the local builder.
The ones who don’t speak on panels, don’t advertise in English, and often don’t even have social media pages. Yet somehow — quietly, consistently — they manage to build exactly where demand will appear next. That’s not luck. It’s experience, intuition, and a deep connection to the ground beneath their feet.
If you’re thinking about buying property in Albania — especially here on the southern coast — this is the insight you won’t find in glossy investment brochures: follow the locals, and you’ll find the future.
A Market in Motion — But Not Always Where You Expect
Let’s get one thing out of the way: yes, Albania is still affordable compared to its Mediterranean neighbors. But the days of blindly buying anything near the sea and expecting a guaranteed return? Those are slowly fading.
The market is getting smarter. Foreign interest is rising. And construction? It’s booming — but not evenly.
Over the past few years, Saranda, Ksamil, and Borsh have seen major waves of development. Yet the type and location of that development says far more than any price chart.
You’ll notice this if you walk outside the typical tourist paths. Around the edges of Saranda, just off Rruga Skënderbeu or behind the main boulevard, there are new apartment blocks rising where land was once ignored. The roads are rough, and sometimes there’s not even a market nearby yet. But ask around, and you’ll hear the same thing:
“Një vëlla i imi ka nisur të ndërtojë atje. Ka vend, ka qetësi. Aty do rritet qyteti.”
Translation: My brother’s building there. There’s space, it’s quiet. That’s where the city will expand.
And often, they’re right.
The Patterns Locals Follow (Even When They Don’t Say It Out Loud)
Local construction isn’t always driven by logic on paper — but it’s rarely random.
Here’s what typically triggers a building decision in southern Albania:
• Upcoming infrastructure : If a new road or paved access is planned, locals know it months before the signs go up. They act on it fast.
• Returnee investment : Families whose sons or cousins have worked in Germany, Italy, or Switzerland often pool money to build multi-unit homes. Not just for living, but to rent or sell in phases. These aren’t speculative projects — they’re deeply intentional.
• Municipality “favor zones” : There are informal whispers about areas where construction permits are moving faster or where utilities are planned. If you see 3–4 projects go up in a row in an otherwise empty area, that’s not coincidence. That’s local alignment.
What’s interesting is that these indicators often lead to higher long-term ROI — not because the locations are currently popular, but because they’re about to become essential parts of the urban or touristic map.
A good example is the upper hillside behind Saranda’s new port. A few years ago, people called it “too far up.” Now, units with sea views there are rented out before they’re even finished. And properties like White Residence show how thoughtful design and good placement intersect in exactly those rising areas.
Ksamil: A Study in Accelerated Growth (and What Comes After)
Ksamil exploded faster than any of us expected.
In under a decade, it went from a quiet local beach to one of the most searched destinations in Europe during the summer. With it came a flood of construction — some high quality, some rushed. And while that demand created opportunities, it also inflated prices in the central core.
But here’s the key point: locals are no longer building in central Ksamil . They’re building in the backroads. In the hilly areas. In streets that are dusty today but will be paved within two years.
Why?
Because the center is saturated. And they know that tourists — especially families and long-term renters — are starting to look for quieter, more spacious options. That’s why projects like these villas on the edge of Ksamil are seeing more interest than ever. They’re not in the crowded part, but they’re close enough. They offer privacy, view, and long-term appeal.
The tourists may not know it yet. But the locals do.
Borsh, Lukovë, and the Southern Curve
If you’re unfamiliar with Borsh , you might assume it’s too remote. But locals don’t see it that way.
They see:
• The longest uninterrupted beach on the Ionian coast
• Legalized land (not always the case in Albania)
• Rising eco-tourism and boutique hotel interest
• And — crucially — cheap land with view potential
This is exactly the pattern that makes an investor pause. And it should. Because when local construction companies — not just investors — start laying foundations in places like LU.UB.3.1201 (yes, we know the zoning codes by heart), it’s not for speculation. It’s to build assets that will appreciate faster than anywhere else.
Our own development White Villas was placed here for exactly that reason. Flat land, main road access, legal structure, and panoramic views. Those who know the terrain understand how rare that is — and it’s where the builders are quietly moving next.
Infrastructure Signals Investors Often Miss
Let’s be real: most investors don’t read Albanian planning documents. And they shouldn’t have to.
But they also miss out on key clues:
• Fiber optic internet expansions : If you hear locals mention new fiber cables being installed in a neighborhood, that’s a green flag. It means the area is being prepped for long-term living and remote work potential.
• Water access projects : Southern Albania has made massive strides in securing year-round water flow to villages that used to rely on cisterns. Ask a builder in Borsh how he’s sourcing water — the answer will tell you how serious the municipality is about growth.
• New schools or health centers : Any area getting basic services is seen as a safe bet. Even if it’s still underdeveloped, it means the government is investing in making it livable.
These are things that local builders track closely — because they have to . Their money, time, and family reputation are on the line. And that’s exactly why foreign investors should take their lead.
What Smart Investors Should Do Differently
If I had to summarize all this into one piece of advice, it would be this:
“Don’t invest where the tourists are. Invest where the builders are.”
That means looking just outside the crowded zones. Asking questions about access, utilities, permits, and zoning. Walking the neighborhood, not just browsing photos. And more importantly — partnering with people on the ground who know where the market is heading, not just where it’s been.
The properties we share here aren’t just listings. Most of them come from ongoing collaboration with builders, families, and developers who’ve lived here for generations. They don’t just build to sell. They build to last.
Final Thoughts (And a Bit of Honesty)
Look, I won’t pretend every construction boom in Albania leads to gold. Some developments will fail. Some will overpromise. But that’s true anywhere.
The real difference here is access — access to local knowledge , to unspoken signals, to people who genuinely know what’s coming next.
If you’re serious about investing in the Albanian Riviera — whether for ROI, lifestyle, or both — the smartest thing you can do is to slow down, look around, and see where the concrete mixers are humming before dawn.
That’s where the next chapter is being written.
And if you’d like someone to walk you through it — I’m here, on the ground, living it every day.
CHECK OUT→ klajdi_ndertim on instagram to see our latest projects in the making / already finished ones.
(The photo on this blog is captured in Saranda, ALB)
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