Is Albania Ready for Luxury? A Look at the New Generation of Buyers

I still remember when the idea of “luxury” in Albanian real estate meant a big living room and imported tiles. That was maybe 10 years ago, back when Saranda had just a few residential buildings along the coast and the promenade was still a quiet evening stroll, not a full-blown social media backdrop. 

But fast forward to now—and it’s a different world. 

We’ve got sea-view penthouses with panoramic glass walls, minimalist villas in Borsh with private pools, and developers talking about underground parking and smart home systems like it’s the norm. 

So, is Albania ready for luxury? 

Short answer: Yes. 

But the better question is— who is driving this shift? 

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A New Wave of Buyers 

It’s not just retirees anymore. Over the last year alone, I’ve worked with remote workers, crypto investors, boutique hotel owners, young families relocating from Germany, even a social media content creator who wanted a modern villa with sea views and a garden for her dog. 

These are people who aren’t just looking for cheap property. They’re looking for quality. Comfort. Something that feels like them . 

Last week, for example, I showed a client a stunning property in Ksamil. It had clean lines, tons of natural light, and a rooftop terrace with views that honestly looked like a postcard. Her reaction? 

“This feels like something I’d find in Greece—only better because it’s quieter.” 

That stuck with me. 

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What Luxury Means Here (And What It Doesn’t) 

Now, let’s be clear. Luxury in Albania still isn’t the same as Monaco or Dubai. 

We’re not talking about gold elevators or penthouses with helipads. 

But a new kind of luxury is emerging here. It’s more… intentional. 

People want: 

• Wide balconies where they can drink coffee and see the sea. 

• Natural materials —stone, wood, clay roofs. 

• Privacy , not just space. 

• A place that feels peaceful , not crowded with noise or overdevelopment. 

That’s why places like White Residence in Saranda or the 3-villa project in Borsh are getting attention. These are not massive hotel blocks. They’re modern, but rooted in the landscape. You can feel the difference the moment you walk through.