Investing in Luxury Villas with Pools – The Most Profitable Trend on the Albanian Riviera

I still remember the first time I walked a client through a half-finished villa in Borsh. The tiles weren’t in yet, the railings were missing, and we had to climb over a few bags of cement to get to the balcony. But when she looked out over the endless olive groves and that wide-open stretch of Ionian blue, she didn’t say a word. Just smiled, breathed in deep, and said, “This… this is it.”

That’s the power of the Albanian Riviera. And that’s why luxury villas with pools are quickly becoming the investment trend everyone’s talking about.

Why This Moment Matters

The last few years have changed the way people travel—and invest. Since the pandemic, more travelers are looking for privacy, space, and immersive experiences rather than crowded hotels and standard apartments.

And in places like Saranda, Ksamil, and Borsh, that translates into one thing: luxury villas with private pools.

It’s not just about showing off anymore. It’s about comfort, autonomy, and quality of life. And as someone who’s been in real estate here for years, I can tell you—demand is rising fast.

What Makes These Villas So Lucrative?

Here’s what I’ve noticed:

• Higher nightly rates: A well-designed, seaview villa with a pool easily rents for €300–€600 per night in peak season.

• Better occupancy: Families, couples, and even small friend groups prefer the privacy and the luxury feel.

• Repeat guests: People fall in love with the experience and come back year after year.

And the best part? Supply is still catching up. That’s where the opportunity lies.

For instance, we’ve just launched Vila 1 & 2 in Borsh—minimalist yet bold designs, each with a private pool, panoramic views, and located just minutes from the beach. These aren’t just vacation homes—they’re full-fledged income-generating machines.

Not Just for the Ultra-Rich Anymore

You might think “luxury villa” and immediately imagine million-euro price tags. But here in the south of Albania, you’d be surprised.

Prices for high-end villas are still relatively affordable compared to Greece or Italy. You can get in with €500,000 or less, depending on the area and stage of construction.

And if you buy early—say during the planning or foundation phase—you can customize the interior and exterior finishes without inflating your budget. I’ve had clients design their dream pool, add an outdoor kitchen, or create a rooftop terrace just because they got in early enough.