Why Some Apartments Are Cheaper During Construction—And How to Lock In the Best Price

There’s this moment I always love in my work. It happens when I take a client to a construction site—maybe there’s just the foundation or a skeleton of a building—and I start describing what it will be.

You know, where the sea view hits, how the living room opens onto the balcony, how the morning sun will fill the bedroom.

Some clients need to see the finished product. That’s fair. But others? They get it. They see the vision. And those are the ones who usually walk away with the best deal.

Let me explain why.

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Buying During Construction = Better Price. Always.

In Albania—especially along the Albanian Riviera—prices move fast. It’s not just hype. We’re seeing more international interest, stronger demand, and limited beachfront property available.

That means: the earlier you buy, the less you pay.

When a new project begins construction, the developer usually offers the first few units at a lower price to encourage quick sales. I’m talking €300–€500 less per square meter compared to the final price after completion.

It’s a reward for early commitment. But also, think about it: it helps fund the rest of the build. It’s a win-win, if you know how to spot a trustworthy project.

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I’ve Seen It First-Hand (More Than Once)

Just last week, I showed a client a property in Ksamil. Gorgeous layout, rooftop pool, panoramic view. He loved it. But when I told him the same unit, just six months earlier, was €20,000 cheaper—he looked at me like I’d punched him.

I’m not trying to make anyone feel bad. But this happens a lot. People wait until they see a full building with fancy renders and a polished sales video. By then, prices have gone up.

There’s no shame in wanting a finished product, but if you’re looking for affordable properties or high return on investment, pre-construction is where the real deals are.

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